Consumers' right of no retaliation following opt-out or exercise of other rights
Summary
A business shall not discriminate against a consumer for exercising CCPA rights (e.g. denying goods/services, charging different prices, or providing a different quality of goods/services), though a business may offer financial incentives or different pricing reasonably related to the value of the consumer's data, subject to notice and opt-in consent requirements.
Read the full official text: https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=CIV§ionNum=1798.125.
← Section 121
Right to limit use and disclosure of sensitive personal information
Section 130 →
Notice, disclosure, correction, and deletion
Track CCPA section 125 as evidence
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